Presented exclusively for
The Art of Scent
A global sensory strategy across 31 properties in 13 countries
A global sensory strategy across 31 properties in 13 countries
A unified sensory strategy designed to define the Jumeirah guest experience worldwide.
One cohesive fragrance DNA across every property
31 properties across 13 countries, tailored by region
In-house creation, engineering, and production
White Glove monthly service and quality assurance
Aromaria has carefully studied the Jumeirah scenting brief. Below, we mirror the three core objectives that will guide every aspect of the fragrance programme — from a unifying master signature through regional declinations to dedicated wellness experiences.
One master scent designed for all global lobbies, establishing a unified olfactory identity across the entire Jumeirah brand.
Seven location-specific variations of the master scent tailored to UK, China, Mediterranean, Islands, Safari, Geneva, and one TBD region.
Individual hotels or categories retain flexibility to craft distinctive scents while aligning with the overarching master fragrance DNA.
A separate, purpose-designed scent experience crafted exclusively for wellness and fitness spaces — calming, restorative, and distinct from the lobby signature.
Meet the creative talent behind Aromaria's bespoke scent design — master perfumers whose artistry, heritage and passion define every fragrance.
Every Aromaria deployment follows a meticulous end-to-end process — from initial discovery through ongoing white-glove service — ensuring each property receives a bespoke sensory experience of the highest calibre.